Shop in the Shop

Shop in the Shop
Aufteilung eines großflächigen Verkaufsraums in mehrere Bereiche, in denen zusammengehörige Waren in der jeweils passenden Atmosphäre (Raumgestaltung) angeboten werden zwecks Auflockerung großer Verkaufsflächen in  Warenhäusern und  Selbstbedienungswarenhäusern. Betreiber sind häufig Hersteller exklusiver Artikel, z.B. Textilien, Lederwaren, Kosmetika, Sportartikel, aber auch manche Spezialanbieter wie Schinken- oder Wurstwarenhersteller, Bäckereien, Tabak- oder Blumenhändler, Reinigungen ( Rack Jobber).
- Vgl. auch  Store in the Store.

Lexikon der Economics. 2013.

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